TITLE
CORPORATE IDENTITY – TWO COFFEESHOPS
SUBJECT
Two competing teams of Media Designers (digital/print – German Chamber of Industry and Commerce) are developping the Corporate Identity of two fictitious coffeeshops.
IIDEA AND REALISATION
Mirjam Zimmerli and Sven Lochmann for cimdata Medienakademie GmbH | Berlin
SCOPE
market analysis, competitor Analysis, developping the corporate identity, logodesign, business stationery, advertisements, packaging, dishes, clothing, ci-manual, Webblog (team-coordination, and -communication, documentation), kiosk-terminal, multimedia-installation, posters/flyer, final presentation.
DURATION
9 weeks
METHODS
Photoshop, InDesign, Illustrator, Flash, XHTML, PHP, Javascript, glue, jigsaw, etc.